The correct use of new (social) media enables us to reach both the end-customer (florist) and the consumer. We do this by linking your product online to the right platform, medium or influencer in an inspiring way, resulting in activation of the consumer for your product!
Social media is about more than just accumulating lots of followers and posting regularly. We focus on building qualitative reach, whereby social media accounts have followers that fall within the target group and also build a relationship with your company, product or brand. We do this with content that interests the target group, matches the company’s message and elicits reactions from the target group, amongst other things. By responding quickly and effectively to messages we ensure that the target group is even more engaged with your company, product or brand. We have put together three social media packages, whereby you as the client decide what activities you use us for.
We have built up a network of passionate (micro-)bloggers, each with their own focus. One blogger writes a lot about interiors and lifestyles combined with flowers and plants, whilst another focuses on a sustainable world in which greenery and nature play an important role. The bloggers who work with Pull Position have one thing in common: a passion for flowers and plants! We consciously work with micro-bloggers: they might have a smaller reach, but they often have a better relationship with their followers. That creates more engagement, and therefore more impact!
We have been the proud green partner of the TV programme De Grote Tuinverbouwing (The Big Garden Makeover) since 2019. Within this collaboration we act as a (green) trendwatchers and create a link between TV and online media. Social media is therefore used more intensively, concentrating on inspiration and activation with a focus on expanding the target group to younger plant lovers.